Apple isn’t the best brand in the world because they make the best products. They’re the best brand in the world because they know what sells and, most importantly, how to sell it.
— Bill Beard, Founder, Beard Branding

HOW WE THINK AND WORK

WE BELIEVE IN:

  • Being genuine and honest
  • Telling hard truths in a professional way
  • Close collaboration and solving problems together
  • Helping you think the right way
  • Simple, effective processes
  • Empowering your team so they can do it themselves

NOT:

  • Agreeing with you because you're paying us
  • Being assholes or cocky
  • Being vague about our process
  • Dictating what you "need" to be doing
  • Long, bloated processes that make us more $
  • Making you depend on us for eternity

WE ARE PROVIDERS OF THE MESSAGE, AT EVERY LEVEL, IN EVERY PLACE

Copywriting

Branding

From marketing headlines to checkout forms, it’s critical that you’re saying the right things the right way. We’ll make sure your customers have a seamless, enjoyable experience and drive them where you need them to go. Get in touch >

We’ll work closely with you to define your brand and all the things you need to create an emotional attachment with your customers. We’ll do it faster than you think it takes. And we’ll get your internal team energized, too. Get in touch >

Content Strategy

User Experience

Content strategy isn't about getting clicks. It's about building brand equity with your audience by providing engaging, useful content. Do that, and the clicks and $ will come. We'll help you put together a plan, and execute it, too. Get in touch >

We can guide your customers through your product. And not just with the right words. We’ll put our extensive product development experience to bear for your product, from strategy to design, and help you achieve your goals. Get in touch >

 

Talks & Workshops

Do you or your team want to learn about any of the above, or are you hosting a conference? Bill is available for talks and workshops to help your team or attendees become awesomer.